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By: Ray Stein

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Monday, 17-Jun-2013 06:41 Email | Share | | Bookmark
The advantages of promotional products with logo

In promoting a new product, a company can go for a host of different options and strategies. For a limited period, some companies sometimes opt to not even have any distinguishing markers on their products, and they only pit them against the competition on the basis of their actual quality. However, after that experimental period is over most will show the product in its entirety, with the way it looks, the colors, the markings and the logo promotional USB sticks & Flash drives.

The advantage of promotional products with logo stems from a number of standpoints: One of them is that the product becomes part of the consumer mind map; the individual recognizes a product and is able to find it more easiily. As such, the individual will at times go for a product simply because they feel that there is a connection far beyond that of simple, straightforward consumerism.

Another totally different standpoint is that of a company that considers the use of promotional products with logo on another product that might not even be a product that they themselves have created. In these circumstances, the products are simply carriers of information outside the binds of direct logo recognition.
Of course, there are situations where this way of handling the logo and the brand recognition makes sense. However, there has to be a stratum of data to support that kind of a situation, otherwise it might not make sense.

Thus, if there is a certain type of strategy to promote a service, for instance, with the use of products offered as freebies, the logo will only reinforce this type of marketing, but otherwise it can simply be a situation that benefits nobody.
The other advantage of using the promotional products with logo is to avoid misinformation or confusion. Within the limited space that a campaign might have to operate in, say, a mall, a mall, stand, the client needs to immediately recognize a product as belonging to a certain company. No matter what that particular product might be, the advantage is that it will simply not be forgotten.

At this point, the reason why the freebie product is offered has to be considered as well. As a means to teach a prospective client that there are other options out there, it can work very well, but, otherwise, the product will simply not make any sense. The promotional product with logo has therefore got to achieve a stated goal, so as to allow a company to check if that goal was met. It is not a good idea to use products without a proper manner of managing what they achieve, quite on the contrary this can be considered nothing more than a waste of time.

The companies have long been using freebies, coupons and promo items to further their marketing goals. The promotional product with logo has been shown to be recognized more easily and to contribute to the sales of a company, therefore, it is worth using it.
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